Room CAS 145
Heeding Social and Self-Related Motives in the Design of Effective Risk Communication
William Klein, Ph.D., was appointed associate director of the National Cancer Institute's Behavioral Research Program in August 2009. Dr. Klein's research interests fall largely under the areas of self-judgment, risk perception, and risk communication. He has been interested in how risk perception biases are related to the processing of health communications, to health decision-making, and to health behavior; how social processes (e.g., social comparison, self-affirmation, peer influence) influence responses to personalized feedback and risk communication; the influence of affective factors such as worry on risk appraisal and health decisions; the impact of ambiguity on responses to feedback and risk messages; the role of optimism in health behavior and psychological functioning; and applications of theory to risk communication and health behavior intervention. Dr. Klein's work has appeared in more than 150 publications and has been supported by NCI, the National Science Foundation, and several private foundations.