Tony Deng

Tony Deng

Department
  • Advertising & Public Relations
dengtao@msu.edu

Biography

Tony Deng studies the interplay of culture and advertising, specifically how culture impacts advertising strategies, and the potential positive and negative effects of advertising on society. Tony holds an M.A. in Communication from Marquette University, an MSocSc in Media Management from Hong Kong Baptist University. He has worked as an editor in China Daily and subsequently a practitioner in advertising agencies in South China and Hong Kong.

Key Research Interest

Cross-cultural advertising effects and consumer behavior.

Contact Information

dengtao@msu.edu