Digital Media Strategies

Course Description

The course applies advertising, consumer psychology, social psychology, and marketing to ensure the integration and effectiveness of new media and social media marketing strategies. From understanding user personas, to assessing the impacts of social media tactics, to measuring overall strategy effectiveness, this course will provide you with the theoretical and practical understanding of how persuasion and engagement work in the new media age. In addition to understanding these phenomena theoretically, you will be exposed to recent successful and unsuccessful case studies, as well as engage in hands-on practice to develop a social media marketing campaign.