AMUL's Enduring Ad Campaign Presentation

Thu, Sep 14, 2017   11:00 PM ‐ 12:00 PM

Faculty, staff and students are invited to join a presentation by Mr. Rupinder Singh Sodhi, managing director of AMUL, India's largest food products marketing organization. Mr. Sodhi will present on AMUL's enduring ad campaign, "The Little AMUL Girl," and will share his perspectives on how to create and maintain an ageless brand and sustain the faith of consumers. The presentation will be followed by a Q&A session and discussion, moderated by Dean Prabu David and Professor Amol Pavangadkar.