Master of Arts in Advertising

Master's Degree in Advertising from Michigan State University can help set you apart from the competition when you want to take the next step in your career. Learn strategic and theoretical principles of advertising, research training, leadership skills and more. Whether you are interested in continuing your academic career or entering the professional world, this program can help you gain the skills and experience you need to find success.

Degree Details 

Through this program, you'll get the chance to take classes and learn from top faculty on topics like:

  • Consumer behavior theories
  • Advertising and promotions management
  • Media analytics and innovations
  • Advertising and society
  • Quantitative research methods
  • Marketing management

Specialize in Topics that Interest You

Specialization in Nonprofit Fundraising
Set yourself apart and gain an understanding of fundraising strategies, the role of fundraising within nonprofit organizations, the role and responsibilities of the fundraising process, assist in fundraising activities and more.

Specialization in Media and Information Studies
Interested in research and media? This specialization can lead you to a professional or teaching research career in the fields of information studies and media, telecommunication or public relations, advertising or journalism.
 

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DEGREE REQUIREMENts

Graduate handbook
 

Questions? Additional information about the Master of Arts program in Advertising may be obtained from:

Joni Tucker
Academic Programs Coordinator
tucker40@msu.edu